Vincent Kitirattragarn grew up in a Thai-Chinese-American household, which meant eating chicken congee and lemongrass, while ordering Chicken McNuggets with his younger brothers. He dreamed of opening his own Thai restaurant, but a grueling stint working in a restaurant convinced him that his entrepreneurial journey would never be in the restaurant industry.
Instead, Vincent’s Asian-inspired snack brand, Dang Foods, was born in 2011 when a delicious home-cooking experience led him to start importing coconut chips from Thailand. Vincent’s brother, Andrew, joined a few years later to help grow the brand through a series of snack product successes and tasty but colossal flops.
Today, the company sells its coconut chips, rice crackers and energy bars in more than 10,000 stores nationwide.
This episode of How I Built This was produced by Liz Metzger and edited by Casey Herman. Help in finding Claire Murashima. Additional support from Jeff Rogers, Neva Grant, JC Howard, Julia Carney, Elaine Coates, Farrah Safari, Harrison Vijay Tsui, Kerry Thompson, Katherine Sypher and Margaret Cirino. You can follow us on Twitter @HowIBuiltThis, Instagram @HowIBuiltThisNPR, and email us at [email protected]