Transactions under the share buyback program


On September 14, 2021, Pandora announced an increased share buyback program, cf. Company announcement no. 650. The share buyback program is executed in accordance with Regulation (EU) No 596/2014 of the European Parliament and of the Council of April 16, 2014 on market abuse (market abuse regulation).

The objective of the program is to reduce Pandora’s share capital and to meet obligations arising from corporate incentive programs.

Under this program, Pandora will repurchase shares for a total maximum amount of DKK 3.5 billion. The program started on August 18, 2021, cf. Company announcement no. 644, and will end no later than February 4, 2022.

The following operations were carried out within the framework of the program:

Number of
Average purchase price, DKK Transaction value,
Cumulation, last announcement 2,688,961 2,286,618,730
December 6, 2021 51,467 840.43 43 254 519
December 7, 2021
December 8, 2021 77 840 874.13 68 042 201
December 9, 2021 77,257 871.86 67 357 025
December 10, 2021 77 887 861.89 67 130 104
Cumulation within the framework of the program 2 973 412 2,532,402,580

With the transactions mentioned above, Pandora holds a total of 3,901,797 treasury shares, corresponding to 3.9% of the Company’s capital.

In accordance with Regulation (EU) No 596/2014, all operations related to the share buyback program are presented in detail in the spreadsheet attached to this company announcement.

About Pandora
Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets hand finished jewelry from high quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,700 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 26,000 people worldwide and manufactures its jewelry at two LEED certified facilities in Thailand using primarily recycled silver and gold. Pandora is committed to being a leader in sustainable development and has set itself scientific objectives aimed at reducing greenhouse gas emissions by 50% in its own operations and its value chain by 2030. The company is listed on the Nasdaq stock exchange in Copenhagen and generated sales of DKK 19.0 billion (€ 2.5 billion) in 2020.

For more information please contact:

Investor Relations
John Bäckman
Vice-President, Investor Relations, Taxation and Treasury
+45 5356 6909
[email protected]

Kristoffer Aas Malmgren
Director of Investor Relations
+45 3050 1174
[email protected]

Business communication
Johan melchior
Director of External Relations
+45 4060 1415
[email protected]


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