The Thai smartphone market destroyed by the Covid



Counterpoint Research has offered a bullish outlook for smartphone shipments to Thailand despite a decline in the third quarter, as a spike in Covid-19 (coronavirus) cases in August weakened consumer sentiment.

The company believes government and industry measures to revive demand will pay off in the current quarter. Senior research analyst Glen Cardoza said Thailand has already shown the potential to absorb the impact of the pandemic and Apple’s iPhone 13 series is expected to support demand in the coming months.

Cardoza said third-quarter demand focused on handsets under $ 150, noting that Realme’s C series and Samsung’s entry-level Galaxy series performed well.

He noted continued demand for smartphones priced at $ 400 and up due to new launches and consistent promotions by OEMs and carriers.

Shipments fell 14% year-on-year: Cardozo noted that supply constraints played a role in the decline.

The proportion of 5G models increased from 34% in the third quarter of 2020 to 39%.

Samsung maintained its leadership position with a 22% share, followed by Oppo and Xiaomi with 17% each. Vivo fell from third to fourth with a 15 percent share, and Realme remained fifth with 14 percent, down from 9 percent in the third quarter of 2020.

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