Thailand is developing its niche tourism offer


Senior officials at the signing ceremony in Dubai on Wednesday. Photo by John Varughese / Gulf Today

Mariecar Jara-Puyod, Jamil Khan, Gulf today

Thailand, which has reopened its borders to fully vaccinated international tourists, recently planned to welcome 13 million foreign visitors in 2022 in time for “Visit Thailand 2022”.

Visiting Tourism Authority of Thailand (TAT) -Marketing Communications Vice Governor Siripakorn Cheawsamoot disclosed the figure to the press on Wednesday when the “Letter of Intent Signing Ceremony” between the state organization under the Ministry of Tourism and Bangkok Sports and the United States Emirates’ national airline, Etihad Airways, was held at Dusit Thani Dubai.

The signatories of the letter of intent were Chattan Kunjara Na Ayudhya, governor of international marketing for TAT, and Amina Taher, vice president of marketing and brand sponsorship for Etihad Airways. Witnesses were TAT Governor Yuthasak Supasorn, TAT Board Chairman Thosaporn Sirisumphand and Thai Ambassador to the United Arab Emirates Waravuth Pouapinya.

The letter of intent further strengthens the long-term strategic partnership between the two entities, for the development and promotion of quality tourism experiences in Thailand for travelers, not only from the Gulf but from other parts of the world.

Taher said, “We are delighted to continue our partnership with (TAT) to showcase this beautiful destination to the world. This is particularly important as the tourism industry recovers and Thailand expands its niche tourism offering. We have been working together for over six years on joint marketing campaigns and will continue to leverage our network to support this long-term strategic partnership.

Supasorn said, “This (LOI) will pave the way for strategic collaborative efforts in tourism between TAT and Etihad Airways with a focus on quality, income-generating tourists. We hope this partnership will help strengthen Thailand’s position as a popular destination for Arab Gulf travelers. “

TAT records revealed that of the 39.8 million foreign guests to Thailand in 2019, 702,000 were from the Middle East with more than 130,000 Emiratis. In addition, from July 1 to October 30, 2021, TAT data on the ‘sandbox approach’ showed that among the 100,000 visitors were from the Emirates and other expatriate residents of the United Arab Emirates, to the with the exception of the top five, namely the United States, Israel, the United Kingdom, Germany and France. The “sandbox approach” is the careful selection of provinces such as Phuket (generating 59,689 international visitors) outside of Bangkok as a tourist destination for the pandemic.

On the sidelines, Supasorn told Gulf Today that TAT is working to create and strengthen partnerships with stakeholders such as airlines as the global tourism industry reignites after the novel coronavirus: “We have already signed on a letter of intent with BA (British Airways) for our European market.

During the open forum and asked about the benefits Thailand and TAT will derive from the letter of intent with Etihad Airways, Cheawsamoot said, “We have to work with the airlines (who play a major role in the tourism industry). ). Eithad Airways is a reliable partner that connects the whole world to Thailand, especially from Europe.

From the Letter of Intent and in order to promote Thailand as a place to go and be, familiarization and medical tourism tours as well as trips to the United Arab Emirates (and throughout the region) are offered for men. Thai business people to promote their products and services.

As of October 31, 2021, entry into Thailand is permitted for fully immunized children as well as for children accompanied by fully immunized adults from 63 countries including United Arab Emirates, Bahrain, Kuwait, Qatar, Saudi Arabia and Oman. As has generally been practiced around the world since the pandemic, they must show the negative result of the polymerase chain reaction test when boarding the plane.

In his presentation, Cheawsamoot also announced the availability of the mandatory paperless mobile phone application Thailand Pass System. All the documents necessary for entry are integrated into this application, such as the entry certificate issued by one of the 63 Thai diplomatic and consular missions – so far – out of 103 embassies and consulates around the world: show this application at the airport instead of (bulky paper). There will be an update on the number of countries (soon). We are continually working to further relax travel requirements. ”

Meanwhile, a leading Malaysian real estate company partnered with a Dubai company to explore more investment opportunities in the country and signed a memorandum of understanding ceremony held at the Malaysian pavilion, Expo 2020 Dubai.

The MoU was signed by IBN Corps General Manager Dato ‘Seri Michael JW Yang and RB Homes owner Dr Ossama Alasmar.

The multinational company IBN is one of the leading real estate developers headquartered in Kuala Lumpur, Malaysia. With the intention of finding new investors for their local projects in South East Asia, Dubai has harnessed the possibilities of new businesses.

For their part as local specialist Dr Ossama Alasmar with his partners Angelika Egoschin and Lilli Pfannenstiel – better known as Real Estate Blondies. In addition to commercial and residential developments, IBN has established international benchmark healthcare facilities and enrollments in world-renowned colleges and universities. In Dubai, the focus is on innovation projects and finding joint venture partnerships.

For these projects, RB Homes will be at their side as local partners in the Emirate of Dubai. Former neurosurgeon Dr Alasmar owns several startups, including RB Homes. This fast-growing company offers off-plan developments to access to exclusive projects all over Dubai.

As representatives of the biggest developers in Malaysia, RB Homes and IBN look forward to close cooperation.

Meanwhile, senior officials from Pakistan’s Board of Investment (BOI) at a seminar encouraged investors to explore the country’s housing sector with huge potential and many opportunities.

The “Construction and Housing for Sustainable Development” seminar was held at Terra Auditorium Expo 2020 Dubai and brought together representatives of FWO, Accor Hotels and IHC Group of Companies as well as a large number of guests and distinguished speakers of the seminar.

Secretary Fareena Mazhar in her speech discussed opportunities in the housing sector. She said the annual demand for housing in Pakistan is estimated at around 700,000 units, while only about half of this demand is currently being met. She encouraged investors to explore the housing sector in Pakistan, which offers huge tax rebates under the Tax Law Amendment Order 2020 and the incentives and facilitation of project approvals through a one-stop-shop of the Naya. Pakistan Housing and Development Authority (NAPHDA).

The secretary added that the Income Tax Ordinance has been amended to declare the construction sector as an industrial enterprise, making it eligible for the benefits and concessions available to other industries. Elaborating further on tax incentives, she said qualifying developers and builders will be exempt from withholding taxes on the purchase of building materials and any taxes payable on income, profits and gains from housing projects to be paid. low prices under the NAPHDA or EHSAAS program will be reduced by 90%.

She pointed out that despite the economic and geopolitical challenges, Pakistan has made considerable progress in restoring economic stability and that the economy is moving on a positive growth path.

Informing the public more about the initiatives taken by the government to facilitate investors, she mentioned the 22 Special Economic Zones (SEZs) designed to become high-end shopping, technological and manufacturing centers, four of which are equipped with state-of-the-art equipment. . state-of-the-art facilities and commercial ecosystems and are ready to invest as Early Harvest projects.

Emphasizing the strategic location of the country, the secretary said Pakistan is a promising regional hub and an important destination for trade and investment. She further added that an extended age pyramid and expanding middle class make it a robust consumer market for foreign investors.

Dr Erfa Iqbal, CEO of the Punjab Board of Trade Investment, in an interview with Gulf Today at Expo 2020 Dubai, said the mega event is a great opportunity for Pakistan to promote its huge investment potential in sectors such as tourism, industry, housing and others. “The government of Pakistan has announced a number of incentives for investors and we aim, through a series of seminars and activities, to attract international audiences,” she said.

Officials are promoting investment opportunities in Punjab province under the banner of “PunjabEase”, as the country secured the 28th position in 2019-2020 to facilitate investment opportunities.

“Our goal is to highlight the ‘ease’ of doing business in the province to promote business opportunities, especially in dedicated economic zones where the federal government has already announced a number of incentives. We are also working on the zero-NOC policy to attract investors, ”she added.

She further mentioned that Expo 2020 Dubai is a great opportunity to showcase the existing business opportunities in the province as 16 departments participate in the one-month campaign to showcase their projects and activities. In addition to this, various trade organizations and chambers of commerce from the province will also participate to organize meetings with different trade organizations from around the world at the Expo, ”she added.


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