THAI, THAI Smile and TAT target a large Indian tourist market


BANGKOK (The Nation/Asia News Network): Thai Airways International (THAI), Tourism Authority of Thailand (TAT) and THAI Smile Airways (THAI Smile) signed a Letter of Intent (LOI) on Friday April 8 to promote Thai tourism in the Indian market.

He said the letter of intent aims to improve the travel experience and develop marketing activities for the Indian market, provide passengers with joint privileges and promotions, especially for leisure, golf, visiting friends and relatives and wedding travellers; and exchanging information on the tourism industry for sustainable development in the industry.

“In 2019, before the Covid-19 pandemic, 1.9 million travelers from India generated over 8.5 billion baht in revenue for Thailand,” he said.

“This collaboration is expected to boost the recovery of Thai tourism businesses and the Thai economy from the pandemic.”

“In addition to the collaboration in the Indian market, THAI operates flights on over 34 continental and intercontinental routes in its 2022 summer schedule,” he said.

Suvadhana added that passengers can travel further with member airlines THAI Smile and Star Alliance.

“Flight frequency may increase in response to growing travel demand and upcoming government policy,” he added.

Deputy Tourism and Sports Minister Napintorn Srisunpang said the Indian market is important in South Asia, both in terms of market size and tourist purchasing power.

This market is necessary for each country driven by the tourism economy, he stressed.

“This collaboration is an opportunity to boost the recovery of the Indian market following the Air Travel Bubble agreement between Thailand and India,” he said.

Citing the Economy, Tourism and Sports Division of the Ministry of Tourism and Sports, he said Thailand received 1.99 million Indian tourists from India in 2019, representing 24.85% of more year-on-year, and earned 86.37 billion baht, an increase of 27.45%.

“It reflects the potential of the Indian market,” he added.

TAT Vice Governor for International Marketing Asia and South Pacific Tanes Petsuwan said that as part of the “Visit Thailand Year 2022” campaign, TAT will focus on quality inbound tourists from this particular market through of celebrities and marketing influencers to the millennial target audience.

He said TAT Delhi and Mumbai offices will also brief local tour agents on Thailand’s immigration measures and new travel products and services to plan joint promotion activities for luxury tourists.

He also confirmed that Amazing Thailand Wedding Expo 2022 will be held this month to boost wedding travelers later this year.

Meanwhile, TAT is joining the South Asia Travel and Tourism Exchange 2022 in Delhi from May 18-20 to promote Thailand on its tourism readiness, he added.

“Based on THAI load factor and THAI Smile figures, up to 13,000 Indian tourists are expected to visit Thailand every month from April,” he said.

“The number should increase to 80,000 as soon as the situation improves,” he added.


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