Thai Airways International Public: and major travel agencies move forward to promote land tourism

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Thai Airways International Public Company Limited recently hosted a networking conference entitled “Thai Networking: Discover a Whole New Sky”, attended by major local and foreign travel agencies as well as international media. Mastercard was the official sponsor of this event along with other top sponsors such as Peninsula Bangkok, Jim Thompson, TCEB and ERB. The event was chaired by Mr. Nond Kalinta, Commercial Director of THAI, Executives of THAI Management as well as notable faces from Thailand tourism and tourism partners such as TAT, TCEB and ATTA at Peninsula Bangkok.

Mr. Nond Kalinta said that THAI is ready to move forward to regain the trust of travel agencies and local and overseas partners, especially those in Europe who account for a significant portion of THAI’s revenue. The conference further highlights THAI’s readiness as a national carrier with a focus on the areas of sales, marketing and revenue strategies to coincide with the country’s reopening government policy. All attendees were introduced to THAI’s new products and services while the proactive progress of the rehabilitation plan was also communicated. The main THAI marketing strategies were highlighted as follows:

• Optimization of sales and revenues:

THAI will focus on potential revenue generating destinations that will allow THAI to maximize sales and profits. THAI also works closely with Star Alliance, partner airlines and THAI Smile Airways to effectively improve the route network for international and domestic destinations.

• Achievable products and improved services:

The customer-centric approach, with transparent differentiation, is an essential and essential factor when designing THAI products and services. New products and services will also be introduced, such as exclusive privileges for Royal Orchid Plus members, pre-selected meal service for Royal Silk Class passengers and enhanced inflight entertainment. THAI is also collaborating with Doi Tung, the Mae Fah Luang Foundation, to reflect our efforts to support and engage in lasting change through the creation of “Black Silk Blend”, the special coffee exclusively blended for THAI, which will be served on board. for Royal Passengers in the Silk class.

• Pricing and distribution channels:

Sales distribution will be further improved through collaboration with travel agencies and online channels. Pricing will be more simplified and dynamic at market demand.

• Marketing communication:

Digital marketing will be used extensively based on basic customer network behaviors to ensure a better access, engagement, personalization, connection and collaboration experience. This will be implemented with continuously improved content, social media harmonization and a modern CRM platform with AI capabilities.

All functions and departments of THAI are more ready than ever. Our pilots and cabin crew are fully vaccinated to ensure the highest standards of safety and hygiene. THAI continuously works with all of its partners through synergy, creativity and agility to ensure business excellence for sustainable growth and business opportunities.

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