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LuLu hypermarkets across Saudi Arabia are hosting the “Thailand Halal Food Festival 2022” this week, featuring in-store promotions and online offers for more than 500 Thai products.

The event coincided with the visit of Don Pramudwinai, Deputy Prime Minister and Foreign Minister of Thailand, to the Kingdom from May 15-18.

The festival was opened at the LuLu store in Riyadh’s Atyaf Mall by the visiting minister, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. In Jeddah, it was started by Soradjak Puranasamriddhi, the consul general of Thailand, at the branch of Amir Fawaz.

LuLu’s in-store promotion was co-hosted by the Royal Thai Embassy and Team Thailand in Saudi Arabia. The event, which takes place in all branches of hypermarkets in Saudi Arabia from May 15 to 21, aims to introduce Thai products and cuisine to Saudi citizens and expatriates residing in the Kingdom.

Thailand is one of the most popular tourist destinations in the world, especially among those who appreciate historic architecture, pristine nature, and an abundance of tasty food choices. As a beacon of cultural diversity, Thailand welcomes all nationalities, races and religions from around the world. The country has a strong presence in the global halal supply chain, as all Thai halal products consumed domestically and internationally are certified by the relevant national Islamic authorities.

Thailand relies on science, technology and innovation to ensure the quality and safety of its food products, reaffirming its capacity as “world cuisine” in the global food supply chain.

“Thailand is one of the world’s food warehouses and is known for its abundant agricultural products,” Mohammed said. “Thai cuisine is one of the most popular and trending cuisines in the world and at LuLu we work with suppliers to bring buyers a wide variety of top quality Thai products. All of this is showcased at our festival Thai, part of a series of year-round national spotlights that add variety, dimension and excitement to LuLu’s unique retail experience.

Currently, Thailand practices the bio-circular-green economy model, which aims to use natural assets more efficiently with the least possible negative impact on the environment. The main strategic areas are based on Thailand’s economic foundations and strengths, namely food and agriculture; medical and wellness; energy, materials and biochemicals; and tourism and the creative economy.

Thailand plans to support innovative agricultural products and methods to improve productivity and hopes to achieve comprehensive security in the key areas of food, health, energy, employment, natural resources and environmentally sustainable. Important best practices and lessons learned could also be shared with Saudi Arabia, as Thailand’s BCG model and the Kingdom’s Vision 2030 respectively will be implemented in the coming years.

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