bangkok – Radisson Hotel Group is preparing for the resumption of travel and hospitality in Thailand with plans to exponentially expand its portfolio by adding 100 hotels and resorts in the country by 2025. The new growth plans for Thailand are part of the group’s broader expansion strategy which aims to grow its current portfolio of 400 properties to over 2,000 hotels and resorts in operation and development by 2025. , Radisson Hotel Group has a collection of 6 properties in Thailand, with 4 hotels currently in operation in Bangkok and two more in the pipeline in Phuket and Pattaya.
This ambitious strategy will be guided by a dynamic business model that will be owner-friendly and driven by a combination of organic growth, mergers and acquisitions and master license agreements. With a defined brand architecture and segmentation, the Group leverages its collection of industry-leading brands, including Radisson Collection, Radisson Blu and Radisson, while tapping into growing segments such as resorts and serviced apartments , with a focus on major business and leisure destinations which include , Bangkok, Phuket, Pattaya, Chiang Mai and Koh Samui, as well as up-and-coming locations across the Kingdom of Thailand.
Focusing on Thailand’s dynamic growth and opportunities, the Group sees vast potential in brands such as Radisson Individuals, the Group’s soft brand, which is gaining traction globally and is expected to be popular with homeowners. and Thai developers. Radisson Individuals promises greater flexibility and lower investment costs, while allowing hotels to retain their unique features and personalities. Other brands driving this rapid expansion will be Park Inn by Radisson, which seeks to offer the essentials, carefully crafted with the mood of guests in mind, while offering friendly service and surprisingly enjoyable extras, and Radisson RED, an upscale brand that puts a playful spin on conventional hotel stays with stylish, strikingly designed spaces where our guests can feel inspired, engaged with others, and connected to the heart of the destination.
Radisson Hotel Group will also capitalize on its alliance with its shareholder Jin Jiang International and its subsidiaries to accelerate its expansion. Owners and developers will have access to an expanded collection of brands in select Asia-Pacific markets. In Thailand, the Group obtained the development and exploitation rights for 7 Days, a premium economy brand, and for Metropolo, through individual licensing agreements with subsidiaries of Jin Jiang. Targeting the upscale and midscale segments in Thailand, the Group has also obtained development and operating rights for the Golden Tulip, Kyriad and Campanile brands from Louvre Hotels Group.
Throughout 2021, Radisson Hotel Group, with the support of its shareholders Jin Jiang and Sino-Ceef, continued to roll out its five-year transformation plan which resulted in the implementation of state-of-the-art systems to maximize revenue in the whole Group. hotels, as well as continued investment in the Group’s operating systems, resulting in the delivery of the best GOP in the industry.
Radisson Hotel Group’s commitment to supporting the future of travel and hospitality in Thailand is reinforced with the launch of a dedicated business unit in Bangkok, which gives its Thai partners access to a team of experts in the field who develop long-standing relationships based on trust, responsibility and accountability.
“Thailand is a popular destination offering a multitude of experiences for all types of travellers. Removing border restrictions is a very important step in the recovery of the Kingdom’s tourism economy, and we expect a strong resurgence in inbound travel over the coming months. Radisson Hotel Group is ready and fully committed to the future of travel and hospitality in Thailand, and we look forward to working with all of our partners to build a bright future in this captivating country,” said Katerina Giannouka, President, Asia-Pacific, Radisson Hotel Group.
David Nguyen, Managing Director, Indochina and Strategic Partnerships, Southeast Asia and Pacific added, “As Thailand is one of Radisson Hotel Group’s key growth markets, my team and I look forward to working with partners in the country to further expand our portfolio to be ready for the rebound in tourism.”
Thailand is now fully open to international visitors with no testing requirements or quarantine restrictions for fully vaccinated incoming travellers. Following this important step, the “Land of Smiles” is expected to see a rapid recovery as customers flock to their favorite destinations. The Thai government estimates that the country will attract more than 7 million international visitors in 2022.
In the longer term, the return of Chinese visitors to Thailand will play a major role in the success of Radisson Hotel Group, and Thailand as a whole. Prior to the pandemic, Chinese nationals accounted for more than a quarter of total visitor arrivals to the country. When outbound tourism from China picks up, Thailand will be one of the first countries to benefit. Radisson Hotel Group’s alliance with Jin Jiang International will provide unprecedented access to this critically important market, including Chinese language reservation channels, digital payments and access to more than 182 million loyalty program members.
Radisson Hotel Group will also help Thailand’s tourism sector achieve a sustainable future; the company has a strong commitment to becoming carbon zero by 2050 and all Radisson meetings are 100% carbon neutral. Together with industry leaders such as the Phuket Hotel Association, Radisson Hotel Group is a partner in Hotel Sustainability Basics, a new industry movement to foster sustainable travel.
About Radisson Hotel Group
Radisson Hotel Group is one of the largest hotel groups in the world with nine distinct hotel brands and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overall brand promise is Every Moment Matters with a signature Yes I Can! service ethic.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel united under the commercial umbrella brand Radisson Hotels.
Radisson Rewards is our global rewards program that offers unique and personalized ways to create memorable moments that matter to our customers. Radisson Rewards delivers an exceptional experience to our customers, meeting planners and travel agents at more than 550 hotels in Europe, the Middle East, Africa and Asia-Pacific.
Radisson Meetings offers tailored solutions for any event or meeting, including hybrid solutions that place guests and their needs at the heart of its offering. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering brilliant foundations and being uniquely 100% carbon neutral.
The health and safety of guests and team members remains a top priority for Radisson Hotel Group. All properties in the Group’s portfolio are subject to strict health and safety requirements, as outlined in the Radisson Hotel Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:
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