French Ligue 1 side Olympic Marseille has extended its partnership with Bet online (JBO) as the club’s official betting partner in Asia.
The collaboration continues its activations and content marketing opportunities, as the top French squad positions itself for a Champions League return next year.
Nathalie NÃ©non-Zimmermann, Director of Marketing and Revenue at OM, said: âWe are delighted to continue our adventure with JBO as the official betting partner in Asia. It is a brand that fits perfectly into the history and continued success of OM. We share similar values ââaround the game to achieve our goals in the most dynamic way possible.
âWe look forward to bringing top-notch content and activity to Asian markets where our distinctive style can help fans find new, deeper ways to interact with the elite football they expect from. OM. “
The deal has been described as spurring OM’s “gradual and ambitious” expansion over the past 12 months, increasing its global footprint in emerging markets,
âIt’s fantastic to see Marseille generate more interest outside of France, and JBO is the ideal team with which to develop our own brand through the unifying power of football. We look forward to further developing our cooperation with JBO and seeing this relationship evolve organically over the coming season, âadded NÃ©non-Zimmermann.
The partners seek to provide a platform to develop and engage the combined fan bases of the two sides across Asia, with a common goal of expanding the appeal of existing Asian audiences, while leveraging ” natural sports synergies âbetween two networks in the digital domain.
As JBO continues to develop its online offerings for sports fans in the region, this latest announcement seeks to demonstrate its commitment to international growth and fan engagement in a responsible gaming culture.
A JBO spokesperson welcomed the news of the latest brand renewal partnership, explaining, âJBO has tapped a series of well-positioned international betting partnerships to increase awareness and participation around our brand values. progressives in mature and developing Asian territories – and this continued collaboration with OM is a solid tent stake in our host camp.
âWe are always looking for ways to interact with our customers on digital channels and OM know how to inspire and deploy the natural enthusiasm of fans. “
Earlier this year, the Asian sports betting operator also expanded its partnership with the Spanish The league club Real Betis Balompie as part of a larger branding strategy. Real Betis had a well-established relationship with the betting company RB88 since August 2019, however, RB88 then decided to focus its marketing efforts on the flagship JBO Brand.
JBO replaced the RB88 brand and, as a result of that deal, the company became Real Betis’ regional partner in Asia for the remainder of the club’s existing deal with RB88.