New cosmetics brand on the market designed for dark skinned skin debuts with multidimensional lipstick collection

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Pakistani makeup artist Bina Khan launches Just B to fill void in South Asian cosmetics community

Posted: October 21, 2021 at 8:00 a.m. CDT|Update: 49 minutes ago

SAN FRANCISCO, October 21, 2021 / PRNewswire / – Today, Just B, a cosmetics brand focused on creating high-performance, customizable and eco-friendly products that celebrate the beauty of brown skin, is launching its first product, Lip Spectrum.

Just B products can be worn by people of all ethnicities, but aim to fill a void in the beauty community for products aimed at brown skin.

After struggling for years to find lipstick shades to suit her South Asian skin tone, the renowned Pakistani makeup artist Bina khan took matters into his own hands. Khan teamed up with software engineers and a husband-wife duo, Sean and Madiha Chan, to launch a brand specifically formulated for dark skin tones.

“Just B was created to be the place where dark-skinned people can be authentic and feel heard,” said Bina khan, co-founder. “We are responding to the needs of the South Asian community that have long been overlooked by the beauty industry. . Lip Spectrum is tackling this problem at the root. “

Just B products can be worn by people of all ethnicities, but aim to fill a void in the beauty community for products aimed at brown skin. Lip Spectrum is a multidimensional lipstick with a darker shade and a lighter shade in a family of colors. On the one hand, Pigment Fluid, which has a long-lasting matte powdery finish and envelops your lips in a light, breathable layer of color. On the other side, Pigment Glaze, a one-swipe wonder with a smoothing cream finish that envelops your lips in an embrace of brilliant color. The two sides have been designed to work perfectly together and can be layered interchangeably to create a spectrum of custom colors that are just right for you.

Just B products are available on justbcosmetics.co. The first 20 buyers will receive a free vegan leather pouch. For more information, please visit www.justbcosmetics.co and follow Just B on Instagram and Facebook.

About Just B
Just B was founded by two South Asian women – highly experienced makeup artist, Bina khan, who has over 25 years of experience in the cosmetics industry, and passionate about makeup and responsible for engineering Madiha Chan, in October 2021 after a life of being frustrated with the lack of cosmetics on the market that could improve and adapt to brown skin. Just B’s first cosmetic products are a line of Lip Spectrums, a 2-in-1 lip product consisting of pigment glaze and pigment fluid, resulting in a spectrum of textures and colors to create multiple looks from of a single product. Available in five shades, each with two complementary tones and textures, Just B cosmetics offer simple solutions while encouraging experimentation and creativity to meet the needs of modern beauty consumers. With every product in the line, Madiha, Bina and the rest of the Just B team celebrate the beauty of dark skin. Just B products will be available for purchase online at justbcosmetics.co from October 21, 2021. For more information on Just B, please visit www.justbcosmetics.co and follow Just B on Instagram and Facebook.

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