Instant noodle shop scores unlikely hit with Thai youth

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BANGKOK, March 24 (Reuters) – In Thailand, a country famous for its savory, spicy cuisine and street food, instant noodles may seem like an unlikely culinary hit.

But for teenagers like Ratchadaporn Krongngam, a store that offers over 70 types of instant noodles from across Asia and lets you cook and eat them right away is an experience worth savoring.

Since Good Noodle opened in a Bangkok mall last October, it has seen thousands of young customers browse its bright orange shelves for noodles from Indonesia, South Korea, China, Taiwan and from Hong Kong.

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“This is my third visit. I love this place because I wanted to try new and different types of instant noodles because I want to know how they all taste,” said 18-year-old Ratchadaporn.

Customers often dine in the store, where they can cook their own three-minute meal, which costs between 6 and 250 baht ($0.18 – $7.46).

Customer Sirayakorn Charoenthat, 18, said prices were reasonable for students compared to restaurants.

Instant noodles are extremely popular in several Asian countries due to their taste, versatility, convenience and low price. But health experts warn against excessive consumption of highly processed foods because they lack essential nutrients.

Store general manager Ungkool Wongkolthoot said he scoured Bangkok’s convenience stores and supermarkets during the pandemic for all the different types of instant noodles he could find, which turned out to be more than 350 .

With that, he saw a business opportunity.

“I wanted to give customers an instant experience with the noodles. Not just buy the noodles at other convenience stores or supermarkets and then forget about them at home,” he said.

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Editing by Kanupriya Kapoor and Alexandra Hudson

Our standards: The Thomson Reuters Trust Principles.

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