How to adapt your Nordic business to the Asian market


It is common knowledge that a business will not necessarily have the same success in two different countries. Sometimes it might be the product itself that just isn’t as popular in a new location. Other times, however, it’s just a matter of adjusting the marketing to better target the new location’s customer base.

Imagine you are going door to door selling cookies. Behind one door you might find potential buyers with a sweet tooth and a natural inclination to buy cookies, while behind another door you might find someone with diabetes, which requires a different selling strategy. Along the same lines, you need to reconsider the marketing strategy when expanding a Nordic business into the Asian market.

Strategic location
It is a known fact that any country or a certain geographic area has its own culture, language and way of doing things. So instead of making the same mistakes as a Nordic factory struggling to reach customers in Asia, you want to do your homework before you expand your business and enter the Asian market.

Regardless of cultural differences, you will have a hard time being successful in the new geographic area. It’s a good idea to consider changing the packaging of your product to suit a specific Asian style, as well as tailoring your marketing strategy and exploring where Asian customers frequent online to better reach them. .

Locate your website
When you are exploring a new country or a new continent, you want to make sure that your online presence is strong in that area. It means locating your communications material and your website. To make Asians feel welcome on your website, it is a good idea to translate your website content into their respective languages. Additionally, you may want to completely change the name of your website and business to accommodate the new market.

Changing the name of the website completely may seem overwhelming, but with it shouldn’t take long for you to come up with a new creative name suitable for Asian culture. It should be memorable, easy to pronounce, and a natural part of the Asian business world. With the proper name, it will be easier for your business to be accepted in Asian countries.

Marketing for success
The marketing strategy of your business has a very important role in how successful you will be with sales. Although for many people, marketing seems to be a vague concept, difficult to measure, and therefore considered less necessary than other departments in a company, it is often marketing that leads to sales and success. More precisely, in this case, adaptable marketing enables success to a greater extent.


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