Hoteliers looking for 2 million overnight stays
Move aims to support off-peak demand
Travelers line up to check in with carriers at Don Mueang International Airport during the Songkran holiday. (Photo: Apichit Jinakul)
Hoteliers are asking for an additional 2 million room nights under the We Travel Together hotel subsidy campaign by May to support tourism demand during the off-peak season, as the program’s fourth phase quota was exhausted during the summer holidays. Songkran.
“Tourism stimulus measures will play a crucial role in supporting the industry until the new high season arrives in the last quarter, as operators now face an economic slowdown due to rising inflation and to household debt,” said Marisa Sukosol Nunbhakdi, president of the Thai Hotels Association. (THA).
The association wants the campaign to continue until May to stimulate more new bookings during the long holidays, including Labor Day and Visakha Bucha Day, after the remaining nights were all used up by April 16, she said.
Under the current phase, the government is subsidizing 40% of room rates and some 2.69 billion baht has been used for the subsidy as of April 17.
Ms Marisa said the government could reduce its subsidy to 20-30% in order to use less of the budget and launch other incentives, such as tourism tax breaks for locals who stay in registered hotels to boost tourism. inner journeys.
Domestic tourists currently remain the key market for hoteliers, despite the prospect of increasing numbers of international tourists following the government’s decision to ease Covid-19 entry restrictions.
Udom Srimahachota, Vice President of the Western Chapter of THA, said the economic benefits of the We Travel Together campaign are worth investing with more budget as the program has attracted crucial recognition from locals. .
State agency and business group meetings and seminars are not currently active, as companies may prefer a “work from home” policy for at least 14 days to avoid infections in the workplace.
The new phase will help operators stay afloat and maintain the feeling of traveling despite low purchasing power, especially among family groups where parents need to save money for the opening of the new school term.
Governor of the Tourism Authority of Thailand (TAT), Yuthasak Supasorn, said the agency would discuss with the Ministry of Tourism and Sports the possibility of launching the fifth phase, as the campaign received positive feedback from the public. tourists and hoteliers, while the number of fraud cases has dropped considerably. .
It depends on the remaining crates as the new phase is expected to last until September as the new tourist season is expected to start thereafter.
The proposal for the new phase of the program will be forwarded to the next meeting of the Center for Economic Situation Administration, which should take place by the end of this month.