Hat Yai, Songkhla, Thailand welcomes over 300 delegates to the PATA Destination Marketing Forum 2022

0

The event, organized by Thailand Convention & Exhibition Bureau (TCEB), Tourism Authority of Thailand (TAT), Songkhla Convention and Exhibition Bureau (SCEB), Designated Areas for Sustainable Tourism Administration (DASTA) and Prince of Songkla University.

Bangkok, Thailand – The PATA Destination Marketing Forum 2022 (PDMF 2022)with the theme “Rebuilding sustainably through cultural heritage and community tourism”, officially kicked off on Tuesday, August 2 at the International Convention Center (ICC) in Hat Yai, Songkhla, Thailand, attracting 326 delegates from 22 destinations and 10 National Tourism Organizations (NTOs).

The event, organized by tThe Thailand Convention & Exhibition Bureau (TCEB)the Tourism Authority of Thailand (TAT), Songkhla Convention and Exhibition Bureau (SCEB), Designated Areas for Sustainable Tourism Administration (DASTA) and Prince of Songkla University, with support from Songkhla City, brought together public and private sector delegates for inspiring discussions and insights into some of the major issues in marketing and managing tourism growth in anticipation of the changing expectations of the modern traveler in the post-recovery landscape.

Delegates traveled from all corners of the globe including Australia, Brazil, Cambodia, Chinese Taipei, Germany, India, Japan, Korea (ROK), Lao PDR, Malaysia , Maldives, Myanmar, Nepal, New Zealand, Northern Mariana Islands, Palau and the Philippines. , Singapore, Solomon Islands, Thailand, USA and Vietnam.

“By bringing together such a diverse group of travel industry experts, we are bringing together the public and private sectors to share destination marketing best practices to support the sustainable recovery of the travel and tourism industry in the Asia-Pacific region, said the CEO of PATA Liz Ortigera. “Travel and tourism will continue to be an essential contributor to the economic well-being of the region as a whole. Responsible development plans can only be made through dialogue and partnerships between the public sector and the private sector. PATA remains committed to facilitating these discussions. Songkhla as a destination for MICE and leisure travel is a gem waiting to be discovered. We applaud and support their application to become a UNESCO heritage site.

On Wednesday August 3, delegates had the opportunity to join one of three different routes where they could fully experience the community/ecotourism offerings of the region. During a boat ride, a hike or a city tour, three local communities (Tha Hin community, Koh Yo community and Khao Singhanakhan community) presented their signature dishes and objects of delicate art showcasing their own culture, heritage and history.

During the conference on Thursday, August 4, delegates heard from various experts from organizations such as TCEB, DASTA, MMGY, Japan MICE AssociationCvent, BBC Storyworks, Miles Partnership, UNESCO Bangkok, tSabah Tourism Board, Maldives Marketing & Public Relations Corporation, Vietnam National Tourism Administration (VNAT), Exo Travel Laos Co., Ltd., Rajamangala University of Technology Srivijaya, Koh Yo Tourism Club, Tha Hin Community and Steller.

From digital marketing ideas to harnessing food for destination promotion, the broad but critical topics have provided a clearer direction for the industry to embrace the new era of travel with greater responsibility and greater relevance to the consumer.

Topics included ‘The Changing World of MICE’, ‘Rebuilding Tourist Confidence in Our Destinations’, ‘Lessons Learned from the Management and Conservation of UNESCO World Heritage Sites’, ‘Master Class on Marketing Digital”, “Destination Marketing in the Age of COVID-19”, “Seizing the Potential of Food Tourism”, “Creative Community Tourism: Local Voices for Destination Marketing” and “Always On: The Campaign Doesn’t never stop”.

Share.

Comments are closed.