CP Kelco expands distribution relationship with Azelis in India, Indonesia, Malaysia and Thailand


ATLANTA, June 24, 2021 / PRNewswire / – CP Kelco, a global leader in natural ingredient solutions, today announced the extension of its distribution relationship with Azelis into India, Indonesia, Malaysia and Thailand. The CP Kelco product line is an important addition to Azelis’ portfolio and the new distribution agreement marks a milestone in the strong and evolving collaboration between the two companies on a global scale.

Azelis’ local sales coverage, proven track record of growth and network of dedicated industry laboratories, all led by regional teams, make Azelis a distributor of choice for CP Kelco to improve business operations. in India, Indonesia, Malaysia and Thailand.

Azelis will distribute the full line of CP Kelco products including GENU® Pectin, KELCOGEL® Gellan Gum, GENU® Carrageenan, KELTROL® Xanthan Gum, CELLULON ™ Fermentation-Derived Cellulose and, the most recent addition, NUTRAVA ™ Citrus Fiber. Effective 11 July, in India, Azelis will cover the Food market; in Malaysia, Food and Consumption & Industrial (C&I); and in Indonesia, C&I, in addition to the existing food nomination. Effective 1st of August, Azelis will cover the C&I application segments in Thailand.

James schkade, Senior Vice President, Global Commercial at CP Kelco, said, “CP Kelco sees tremendous opportunities around the world to create alliances that can create exceptional customer experiences. We’re always looking for ways to partner with companies that not only support our culture of customer success. , but also our ambitious growth objectives. Expanding our alliance with Azelis in these countries is an exciting step forward. “

Laurent Nataf, President and CEO of Asia Pacific at Azelis, added: “We are delighted with this extension of our appointment as a great recognition of the trust our valued principal CP Kelco has placed in us. Our goal is to provide the best service to existing and new customers right from the start. while reducing complexity for CP Kelco. “

CP Kelco will continue to distribute its products in other market segments through continued relationships with the following companies.

  • In India, Signet Corporation will continue to serve CP Kelco products in the pharmaceutical and excipient markets, and Burzin & Leons will continue to distribute the products in the consumer and industrial segments of the market.

  • In Thailand, Winner Group will also continue to represent CP Kelco in the Food and Nutrition segments.

About CP Kelco

CP Kelco is a natural ingredient solutions company with approximately 90 years of experience working with food, beverage and consumer product manufacturers around the world. We unleash nature-fueled success by applying ingredient innovation and problem solving to develop customized solutions that leverage our regional knowledge and meet manufacturer goals to meet consumer needs and preferences. What sets us apart:

  • Unique portfolio. Produces a wide range of high quality, plant-based and fermentation-derived ingredients to formulate tailor-made solutions.

  • Technical excellence. Offers close collaboration with a global team of scientists and application experts, leveraging our state-of-the-art regional R&D facilities.

  • Durability. Committed to providing sourced and responsibly produced ingredients.

  • Market overview. Understands market and consumer trends to help customers create relevant and innovative products.

The main product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulate whey protein concentrate, cellulose derived from fermentation and our latest innovation, la citrus fiber NUTRAVA â„¢. Learn more at www.cpkelco.com.

About Azélis

Azelis is one of the world’s leading providers of innovation services in the specialty chemicals and food ingredients industry, present in more than 50 countries around the world with approximately 2,500 employees. Our teams of industry, market and technical experts are each dedicated to a specific market within life sciences and industrial chemistry. We offer a lateral value chain of complementary products to more than 45,000 customers, supported by approximately 2,200 primary relationships, generating sales of € 2.22 billion (2020).

In our extensive network of over 60 application laboratories, our award-winning staff help develop formulations and provide technical advice throughout the customer’s product development process. We combine a global market reach with a local footprint to deliver reliable, integrated and unique digital service to local customers and compelling business opportunities to principals. Classified EcoVadis Gold since 2018, Azelis is a leader in sustainable development. We believe in building and maintaining strong, honest and transparent relationships with our employees and partners.

Impact through ideas. Innovation through formulation.


Logo – https://mma.prnewswire.com/media/1228763/CP_Kelco_Logo.jpg



Leave A Reply