Companies invited to defend sustainable growth

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The local economy “must be taken into account”

Sirikul Laopaikul, director of the Phor Laew Dee the Creator project, center; stands next to Thapana Sirivadhanabhakdi, CEO of ThaiBev, fifth from right; and Kobkarn Wattanavrangkul, Chairwoman of the Board of Kasikornbank, fourth from right; and young entrepreneurs on stage at the Sustainability Expo 2022 on Sunday. (Photo: Varuth Hirunyatheb)

Sustainable growth, rather than maximum profit, should be the bottom line of businesses, according to Kobkarn Wattanavrangkul, chairwoman of the board of Kasikornbank (KBank).

Speaking at the “Thurakij Kao Phordee” forum, organized by the Thai Chamber of Commerce (TCC), on the sidelines of the Sustainability Expo 2022 at the Queen Sirikit National Convention Center on Sunday, she said a sustainability-based approach should be a core management in the conduct of business.

She said businesses should be inclusive and consider all stakeholders, including those involved in the local economy. Sustainability allows the country to be resilient and succeed in any crisis, she said.

Ms. Kobkarn, who is also the Vice President of the TCC, said that the principle of economy of sufficiency of the late King Bhumibol Adulyadej the Great is strictly adhered to by the TCC.

Its economic philosophy is the principle that the TCC stands for, as it recognizes the values ​​that must be passed on to the next generation to bring long-term development and sustainability to the country, she said.

Sirikul Laopaikul, director of the Phor Laew Dee the Creator project, said the principle of sufficiency economy can be applied to all aspects of life, including business.

The Phor Laew Dee the Creator project was set up to promote a sufficiency economy and creativity to nurture new generations of entrepreneurs with goals beyond business growth.

According to Ms. Sirikul, these entrepreneurs, who range from cafe owners to fashion designers, learn a lot about Phosphorusor lasting balance, which allows them to reach out to others.

Manoon Thanawang, owner of Cocoa Valley Resort in Pua district, Nan province, said his company has engaged the local community at every stage, from production to processing, and business is conducted through sharing. advantages.

According to Mr. Manoon, this means that local farmers are encouraged to grow plants and the products are purchased at the highest possible price.

It also means older workers are being hired to separate bean pods from the nib as part of efforts to reduce reliance on machinery, he said.

His cocoa business has also become a tourist attraction in the province, generating income for the local community.

Kanchana Shnatepaporn, founder of textile company BWILD Isan, said the business, which relies on handcrafted products, has brought together skilled designers who have been left jobless during the Covid-19 pandemic.

She said she was proud of the company which uses a wide range of local materials and recycled fibers, adding that local craftsmanship has gained international recognition.

The forum also featured members of the Young Entrepreneur Chamber of Commerce, who are said to have worked closely with local communities to develop sustainable businesses.

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